Thursday, 1 May 2008
who we are ... what we do ... manifesto!
sanecommunications is a new boutique, integrated, full service agency specializing in fashion from the street to the specialist to the avant-garde.
The sane company ethos is all in the name, to talk to key areas of the industry on behalf of our clients in a 'sane' manner, championing the philosophy that talking about the 'right product, to the right people, in the right tone of voice' is the way to gain success for our brands.
sanecommunications are proud to be a bespoke agency, providing tailored, intelligent solutions, as direct extensions of our clients and their brands, thus understanding and fulfilling their needs.
sane specialize in Collection Sales, Creative Marketing, PR and Brand Management all on a bespoke level, we don't scream, shout or lose our heads, we focus, act, then deliver - sanely.
Our offering enables us to work very closely with our clients, and their brands thus developing a 'family' style environment, trust is tantamount to success.
Sanecommunications is Stephen Monaghan and Eric Conyers, two gentlemen, friends, and affable chaps who met over an 8-ball table in Los Angeles almost 5 years ago and have never looked back. Not long after that day (no idea who won the game in case you were wondering) we started talking of starting up the business that incorporated our philosophies with regards to the fashion industry in all its vastness (and vacuousness!) that we had collectively spent nearly 20 frustrated years in. Ranging from roles in sales to press to marketing to advertising to brand management to designing and journalism ... phew some C.V there!!
It would be fair to say that the integral ethos from the start in our business plan was 'attention to detail', we believed that this was the element lacking in the corporate world of mass and ubiquitous brand communications strategies hence this frustration in 'what was missing' led to our believing that we could slowly but surely 'fill the void', working in close tandem with clients and their brands fulfilling wishes on a boutique and individual requirement based level, talking with quiet confidence will always beat screaming with obvious insecurity.
Our pride in our beliefs and our clients product will not lead to a fall, as we have both the humility and common sense to stop, think, and continue consciously and confidently. We represent our brands as they wish to be represented, we have as much care for our clients brands as they have, we will get them to where the deserve to be. As a wise old man or maybe it was a woman once said "slowly slowly, catchy monkey" we are in to that proverb so we will stick by its connotation ...
It’s good to be in-sane ...