Tuesday, 1 July 2008


It has been a bit since our last blog update. I have been back from London for a week and a half now. The trip was very productive and Sane has now become Three. Pierre Darnton has join Steve and I to complete the axis of insanity.

Since I have been back it has been a very busy. However I did find time to get out of the office for a bit. Last week I visited our Berlin Showroom space. It will be at the West Berlin / Lodown Gallery at Brunnenstrasse 56. Currently they have an exhibition up from Steven Harrington / Six Pack and Element. HoweverI will take it over from July 17th - 27th to show our stable of brands. We will also be hosting a Keep Calm exhibition on the evening of July 17th, more on that tomorrow! Here are some picts of the Steve Harrington show and the space.

When I got home from the office Friday evening there was a big surprise waiting for me. My girlfriends Niece had got us onto the guest list to see Beck. I must say the show was amazing, he played all the hits along with a bunch of new stuff. He is an amazing guitar player!! I could not help but think of Kurt Cobain when I was watching him on stage. thanks again Sylvia for the hook up!!!!! It was truely an amazing show.

Saturday we woke up and drove down to the countryside to spend the weekend in my Girlfriends family garden. For a guy who grew up in the concrete jungle of LA, spending time in a true country garden picking fresh fruit and vegetables is quite an amazing experience. It was very relaxing even though I did have to do some garden work. Here are some picts from the weekend.

Step 1

Step 2

Step 3

A bit of lawn mowing!!

This tree had to come out!!

Garden Fresh!

German BBQ!!


Literally the Fruits of our Labor!!!!

the way home....

Monday was my Birthday so I took the day off. Now I am back in the office, one year older and extremely excited about this next year......

Bye for now,
Eric Sane

Wednesday, 18 June 2008


So yesterday we were hanging out all day at the GOODHOOD shop in London for the press day that Steve organized. The day started with escorting 15 cases of premium belgian beer from our friends at Duvel-Moortgat from cellar to store to get it chilled and ready for the thirsty members of the press ... is it me or are the press always hungry and thirsty ... who knows ?? i digress ... as we familiarised ourselves with the colours,styles and the plethora of brands from Bernard Wilhelm to Woodwood to Hyde SK the folks of the press started to arrive, from bi-annuals to weeklies to monthlies to the onliners they swarmed in swathes around the stock peppering us with questions ... admittedly instant PR mode isn't the easiest personality switch to make however i think we managed just fine and once there we kinda enjoyed our new personalities ... well maybe steve did !

Here are a few snapshots from the day.

Jo one half of Goodhood!!! Looking Good..

Kyle the other half of Goodhood.

Steve and Vedett

look for the birdy in the window!!!

A very bald me along with Jo Goodhood and Aldene from Vice.

The girls of handbag.com.

i-D Mag girls in action.

Brothers from different mothers.

It was great fun to just hang out and chew the fat or fats if speaking to Mr Fatsarrazi who dropped in to snap the hip and young ... im sure there will be photos to accompany.

Have a great day!!! Eric

Saturday, 14 June 2008

things from the past week, either fresh and new or discovered in my recent move ... and a summer song classic in my eyes ... enjoy x

so ... seeing as we are now doing biznizz with two 'detail and heritage obsessed' denim clients DenimDemon and Atelier laDurance ... a couple of my boon collection on denim and military etc have come out as homework !!

are you him ... who me ? no not me ... you look like him though ... no definitely not me ...

aretha and annie would approve ... sisters doing it for themselves ... sleep is our friend

cats diggin some folk n blues ... big woody fan!

smudge AKA thieving feline flea bag, why is she a thieving feline flea bag ... see below ... but we love her!

'how to catch a thief' ... so my chocolate raisins were interfered with in the sun room ... betwixt the kitchen and the sun room is currently a floor wet with white paint ... heres a photo of one of the clues that i discovered to name and shame the perpetrator ...

the monthly treat has arrived ... time for me to shut up and read much to the wifes delight, this subscription was the best thing she ever did for me ... awesome design directory accompanied the issue ... buy it and check Xavier Lusts's minimal 70's designs ... man is a genius ... 

eerily accurate sketch of me by my friend the eminent ruth greatrex ... this took her seconds ... jeez in a minute she could have created a masterpiece ...

goodnight and god bless x

Thursday, 12 June 2008


Some photos from last night of things around my flat. You may be able to tell I am on a healthy eat tip at the moment!!! That is until I go to London next week and wind up at the Diner on Curtain road for Burgers and Milkshakes!!!!!

Dinner last night, you can not beat Artichokes and Broccoli!!!

Ripe for the picking!!!

Gota love French liquids!!!!!!

Levis Vintage silk satin jacket!!!!

Ah Casuals!!!!

Picked this up in Sardinia last week. amazing photos of amazing people!!! Hear are a few more pics from inside.

I wish you all a good day!!! Eric